Pavo

Case studies

Proof from production

How teams use Pavo to move the metrics that matter in production, at scale.

  1. NotificationsHow category-level personalization lifted notification CTR +43% and doubled second-video startsA 25M-user edutainment appRead the case study
    +43%
    Notification CTR
    +94%
    Second-video initiation
  2. RecommendationsHow Pavo’s Segment-Adaptive Personalization Lifted Time Spent by 4.5%Feed Personalisation 2Read the case study
    +4.5%
    Platform-wide time spent
    +9.5%
    Strongest feed-watchtime slice
  3. EvaluationBetter offline tests lead to more production winsA high-traffic consumer platformRead the case study
    −0.4 → +0.8
    Offline–online rank correlation
    14 → 3
    Candidates requiring live traffic