Markdown rules ignore willingness-to-pay—you over-discount high-intent buyers and under-discount fence-sitters.
The fix
Per-segment price elasticity and promotion timing.
Incrementality audit
Organic overlap · geo-validated
4 tracked
High-intent searchersGoogle · $18k/mo
88%
Repeat buyersMeta · $24k/mo
22%waste
Lookalike convertersMeta · $14k/mo
36%waste
New vertical explorersTikTok · $8k/mo
91%
Non-incremental spend · $38k/mo recoverable
Opportunity foundIncrementality0.8×
What’s leaking
Campaigns can’t separate incremental lift from organic intent, so you pay for conversions that would have happened regardless.
The fix
Incrementality-scored audiences and budget reallocation.
Agent run audit
Golden-set scored · traces sampled
4 tracked
Order status and returns12k runs/wk
88%
Product Q&A9k runs/wk
54%stalling
Seller onboarding3k runs/wk
47%stalling
Checkout assistance6k runs/wk
73%
Flows below task-success bar · 2 of 4
Opportunity foundTask success71%
What’s leaking
Support and shopping agents handle the happy path but stall on edge cases, escalating to humans or answering wrong, with no eval to catch it.
The fix
Trace every run, score against a golden set, gate releases.
How it works
Pavo starts by learning how you actually work.Then it tests every approach worth trying.
Pavo works inside the systems and workflows you already run—your team reviews every change before it ships.
The operating model
One metric. Multiple approaches. A faster path to production.
Pavo starts from your business objective. Over 8 weeks, a Pavo scientist embeds with your team to evaluate multiple approaches in parallel and prove the winner in a live A/B.
Stage
Leaves behind
W1W2W3W4W5W6W7W8
01
Week 1A Pavo scientist works inside your team at this decision
Target metric defined
We agree the one metric you want to move and what a win looks like, before anyone touches a model.
Leaves behind
Metric definition · success criteria · guardrails
02
Week 2
Baseline established
We connect to your systems and map how they work today, so there’s a real baseline to beat.
Every experiment leaves behind reusable context, evaluations, skills, integrations, decisions, and production evidence. Teams stop rebuilding the same understanding for each project.