Connect your marketing stack
Connect spend, impressions, campaigns, audiences, creatives, conversions, cohort value, and experiment history.
Marketing science
The applied science factory for improving marketing decisions
Pavo learns how your marketing system works across spend, campaigns, cohorts, creatives, and outcomes. It builds the evaluation and runs experiments to improve incremental growth.
Current marketing stack
platforms · bids · creative
Spend + exposure
channel · campaign · audience
Cohort outcomes
conversion · payback · LTV
Candidate strategies
allocation · bidding · creative
Causal measurement
observed vs counterfactual
Geo / holdout test
one region held back
Incremental growth moves
Increase experimentation velocity
Explore allocation, bidding, audience, and creative strategies. Move stronger candidates to controlled tests faster.
Increase win rates
Evaluate candidates across cohorts, seasonality, incrementality, and CAC limits. Reserve budget for stronger evidence.
Force multiplier for your team
Automate campaign analysis, incrementality evaluation, and experiment preparation.
How it works
From a growth goal to a controlled test. Connect your stack, verify what Pavo understands about your system, then start giving it projects.
Build system understanding
Pavo reconstructs how your production system works. Your team verifies the system book.
Run applied science projects with Pavo
Give Pavo a growth goal and guardrails. It frames the problem, runs analyses, compares strategies, and opens PRs.
Capabilities
Applied science capabilities for the whole team.To improve incremental growth without hiding acquisition cost, payback, or uncertainty.
Applied science judgement
Picking the right problem, the right approach, the right lever
- Finds where the spend is underperforming - which channel, which campaign, which audience, which creative
- Knows whether to fix budget allocation, bidding and targeting, the signal you send back, or the creative
- Grounds it in your own past campaigns and cohort behaviour, not just what the platforms report
Scientific rigour
Explores widely, and ships only what's proven
- Tries multiple allocation, bidding and audience strategies at once instead of betting on one test
- You see modelled incrementality on your own cohorts, before shifting real budget
- Separates true incrementality from platform-attributed conversions and seasonality, and checks candidates against approved CAC ceilings
Knowledge compounds
Every iteration makes the next one cheaper
- The work itself produces new knowledge - which channels bring durable LTV, how early signals predict payback, where a channel saturates
- Written back to your system book, reviewed by your team, reused next time - it stays with you
- Your team owns the learnings, so v2 to v3 to v4 gets faster, not just further
Use-cases
Each platform claims the sale, so we cannot tell which channel deserves more budget
Pavo combines spend, exposure, conversion, and cohort value data, compares media-mix and causal models against experiments, then estimates incremental return and saturation by channel.
Incremental ROASMarginal ROASSaturationCohort LTV
Our bidding optimises cheap conversions that do not become valuable customers
Pavo compares conversion signals, value models, bid targets, and feedback windows, then measures CAC, payback, and cohort LTV before your team changes platform inputs.
CACPaybackCohort LTVConversion quality
Platform reports call one creative the winner, but seasonality may explain the lift
Pavo compares creative and audience variants on shared outcome definitions, designs holdouts or geo tests where feasible, then measures incremental conversion, CAC, and downstream value.
Incremental conversionCACCreative liftCohort value
Security and trust
The security posture your compliance team wants
ISO 27001
Certified
SOC 2 Type II
Compliant
Encryption
Encrypted in transit and at rest, with managed production keys.
Access control
Least-privilege access, enforced with MFA and reviewed quarterly.
Data control
Tenant-segmented, with retention and customer-controlled deletion.
Monitoring and response
Continuously monitored, centrally logged, and ready to respond.
Tested and patched
Independently pen-tested, scanned, and kept current against threats.
Resilient by design
Multi-AZ with backups and a tested continuity and recovery plan.
Full reports, policies, and the complete control list are available on request through the Trust Center.
Build a marketing system that improves, with every marketing decision.
Start with one marketing decision and one growth metric. Pavo helps your team understand the system, evaluate better strategies, and ship the first team-approved experiment.